“We imagine a world where single-use disposable cups are a thing of the past.”


Our vision is to live in, and leave for the next generation, a world free of the waste and pollution caused by the widespread use of disposable cups. Whilst single-use items are convenient, the sheer volume of resource use, waste creation and ongoing pollution of our environment, is now becoming socially unacceptable. Founded on the principles of the circular economy, TCX was created to provide a convenient and sustainable alternative to single-use cups.

The TCX solution is designed to be:


We started by taking responsibility for products after consumers have finished using them, then designing the products, systems and economic model to support it. When TCX Exchangeable Cups reach end of life, we take them out of circulation, crush them down to recover the material, and use 100% of the material to create new TCX Cups. This way TCX cups need never go to landfill or risk polluting the environment.


Inspired by the ABC's 'War on Waste', brothers and Co-Founders Marty & Jeremy Rowell saw an opportunity to tackle the 3.3 Million Coffee Cups being sent to landfill in Australia every day.

They spent the next 2 years crafting not only a better cup, but a smart inventory management platform that would enable them to solve the problems of the traditional linear economy model (make, use, dispose).

TCX brings to market a truly circular solution, that aims to Minimise manufacturing whilst Maximising re-use through exchange. By avoiding waste to landfill altogether, TCX enables businesses to eliminate the contaminaton caused by disposable single-use coffee cups.

Following a successful launch at the 2019 Melbourne International Coffee Exhibition (MICE), TCX is establishing itself in the Australian market. By enabling organisations to go 'Paper Cup Free', TCX helps businesses get ahead of pending legislative and social changes, as the world awakens to the negative impact of single-use disposables on our planet.


Our team is ready to assist you with any queries, get in touch anytime.